AWAKEN

Awaken is a streetwear brand that blends creativity with purpose. Each collection delivers innovative designs and quality craftsmanship, inspiring mindfulness and presence through fashion. More than clothing, Awaken is a movement — encouraging conscious living and self-expression in every piece.

Bucketbox

Bucketbox is a streetwear brand that’s authentically localized and rooted in creativity. Balancing cozy and bold, simple yet meaningful design, it offers a diverse range of pieces that reflect individuality and modern urban culture

Kreative Kollektive

Saudi based retailer with hand picked collections from all over the world.

Taqia House

Up-cycling and re-worked fashion & accessories

Sustainable one-off pieces and accessories up-cycled in style, with customization offering & in-the-moment XP-erience!

Shoezy

SHOEZY is a Tunisian creative studio transforming sneakers through craftsmanship, sustainability, and urban design. Founded in 2019, it reimagines footwear as wearable art.

At XP, SHOEZY brings a pop-up shop and interactive workshops where visitors can customize sneakers and DIY Nike socks — blending creativity, fashion, and digital expression.

ANALOG THE ROOM

Analog The Room is the UAE’s first and leading photo lab dedicated to the art of analog photography, preserving the timeless craft and beauty of film in the digital age.

At XP, Analog The Room brings its signature Dubai store to life through a pop-up blending retail, culture, and experience. Visitors can discover film cameras, digicams, vinyl, cassettes, and limited-edition ATR merch — all under one creative roof.

The experience continues with a Photo Walk on Day 2 (9:00–11:00 PM), inviting photography lovers to explore XP through an analog lens.

AlphaTheta

AlphaTheta / Pioneer DJ is the global leader in DJ equipment design and innovation.

At XP, the AlphaTheta Pop-Up will be a creative hub for DJs and producers — a space to connect, plug in, and play. Visitors can test the latest Pioneer DJ gear, meet fellow artists, and experience hands-on sessions blending music, technology, and community.

Urbn Lot

Urbn Lot is a multibrand streetwear boutique based in Jeddah and Riyadh, curating top labels from around the world. The store brings global street culture to Saudi Arabia, blending international trends with local creative energy.

VIBEZ

VIBEZ is an eyewear brand that takes you on a whole experience.

One pack, three different VIBEZ!

Perfect for every place, every moment.

Rara Kurdi

RARA KURDI blends beads, charms, fabrics, and chains to create unique jewelry that reflects your personal style. Explore our collection of handbags, belts, earrings, necklaces, and farwas—and enjoy our Charm Bar to customize a piece made just for you.

Fit Shelter

A curated thrift pop-up by Fit Shelter featuring handpicked Pre-Loved clothing, accessories, and vinyl records. The space reflects a mix of street culture and timeless design blending fashion, music, and lifestyle under one concept.

Osan

Osan continues to redefine eyewear experiences with the launch of its first-ever eyewear vending machine—a groundbreaking concept in the region. This innovative retail solution brings effortless style and accessibility to trendsetters who demand convenience without compromising on fashion.

Not Boring

Not Boring is a Saudi streetwear label that doesn’t play it safe. It mixes Arab pop-culture with global street style to create bold, fun, attitude-packed pieces. The brand turns everyday basics into statements — loud, confident, and unmistakable.

5ivepillars / فايف پيلرز

Inspired by heritage, art, and culture, 5ivepillars is a lifestyle and clothing brand promoting unity through its contemporary designs. They’ll be celebrating their first-ever pop-up in Saudi Arabia at this year’s XP in Riyadh, showcasing their latest collection.

Apogee

A pioneer in professional digital audio, Apogee brings decades of innovation to XP. Known for its world-class audio interfaces and converters, Apogee’s space highlights high-fidelity sound, precision, and design — celebrating 40 years at the forefront of ProAudio.

DJ Corner

Showcasing cutting-edge tools from Ableton and Arturia, DJ Corner invites visitors to experiment with industry-standard hardware and software for live performance and production. From controllers and synths to hybrid workstations, it’s a hands-on zone for creators to explore limitless sonic possibilities.

aDwaliah

aDawliah offers a playground for every musician, featuring Roland’s iconic synthesizers, drum machines, and workstations. Explore sounds from classic analog warmth to modern digital precision, and discover the instruments that shaped global music innovation.

BeastHouse

A showcase of boutique craftsmanship and analog excellence, Beasthouse presents gear from legendary brands like Moog, Elektron, Dave Smith / Sequential, and MPC. Step into a space where creativity meets engineering, and experience the instruments that power studio legends worldwide.

WHY x Fujifilm

WHY x Fujifilm is a creative collaboration exploring human connection through photography and design. Blending art, technology, and storytelling, the collective transforms simple moments into visual experiences that reflect today’s culture and energy.

Why We Click — a pop-up portrait booth by Nouf Why x Fujifilm — invites visitors to see themselves differently. Through mirror play and documentary-style photography, it captures not just how you look, but how you feel. Born at XP Music Futures, it documents the Kingdom’s creative era through portraits that are timeless, raw, and deeply human.

SWATCH

An immersive, arcade-inspired experience celebrating Swatch’s bold Neon Collection. Visitors enter a neon-lit playground featuring a custom arcade game where gameplay reflects the collection’s vibrant colors and energy. Dynamic visual installations, interactive lighting, and photo-worthy zones showcase the watches.

YouTube Lounge

Step inside an immersive hub where technology meets creativity. During XP Day, join experts like Jeff Chang (Director, DeepMind) and Ali Cheikhali (Creative Works Lead, Google) for live demos of Google’s newest generative AI tools — Lyria for music, VEO 3.1 for video, and Nano Banana for image creation and editing — showcasing how AI is reshaping content production across the music industry.

At XP Nite, visitors can step into our AI photo booth to generate their own personalized album cover print using Nano Banana, bringing Google’s creative ecosystem to life in real time.

Dance Battle

XP Dance Battle is XP Music Futures’ annual street dance showdown celebrating movement, music, and community. Happening on Day 2 (Dec 5) from 7:00–9:00 PM at X6, dancers from Saudi Arabia and across the region will go head-to-head in a 1-on-1 battle — with the crowd choosing the winner. A cornerstone of XP’s street scene, it’s all about rhythm, style, and pure creative energy.

Sot El Balad

Sot El Balad is an immersive exhibition that explores the story of Saudi Arabia through its sound. More than a history of music, it is a celebration of how rhythm, voice, and melody reflect the nation’s spirit and identity.

This exhibition invites visitors to experience Saudi sound not by timeline, but through emotion and cultural meaning. Sot El Balad offers a sensory journey through heritage, icons, and experimentation — capturing how sound continues to define and express the heart of a nation.

holoverse

holoverse is a three-room immersive, gamified installation created by Visual Artist Karen Beyrouthy and Architect Yara Temsah, where visitors become co-creators of the experience. Each session unfolds uniquely, shaped by human interaction, collaboration, and decision-making rather than automation.

Upon entering, participants take on different roles that influence how they engage with the space — from Players at the piano and drums who generate sound and visuals through their movements, to Spectators who experience shifting layers and perspectives from afar.

Because of how it is designed, no two rounds of holoverse are ever the same.