OUR STORY SO FAR
2016
Seeds of Change
Saudi started OPENING UP PUBLIC EVENTS after the establishment of the General Entertainment Authority
2019
CULTURAL CATALYST
People were ready to dance, express themselves & make music – enter SOUNDSTORM, a music festival of epic proportions
2020
LOCAL TALENT PROFILES
The launch of MDLBEAST RECORDS tapped into local & regional talent, ready to be amplified on the world stage
2021
INDUSTRY OF GROWTH
The creation of XP MUSIC FUTURES accelerated the MENA region’s music industry growth through a new B2B conference
2022
MUSIC & TOURISM
Saudi Tourism Authority opened doors AlUla, hidden gems in Riyadh & Jeddah, etc. allowing us to host events in EXCITING NEW DESTINATIONS
2023
EXPANSION
MDLBEAST hit the airwaves with MDLBEAST Radio, opened up its first physical venue, Beast House, and hosted several pop-up events across 3 cities.
2024
NEXT IS MORE CREATE NOISE. INSPIRE GENERATIONS.