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OUR STORY SO FAR

2016

Seeds of Change

Saudi started OPENING UP PUBLIC EVENTS after the establishment of the General Entertainment Authority

2019

CULTURAL CATALYST

People were ready to dance, express themselves & make music – enter SOUNDSTORM, a music festival of epic proportions

2020

LOCAL TALENT PROFILES

The launch of MDLBEAST RECORDS tapped into local & regional talent, ready to be amplified on the world stage

2021

INDUSTRY OF GROWTH

The creation of XP MUSIC FUTURES accelerated the MENA region’s music industry growth through a new B2B conference

2022

MUSIC & TOURISM

Saudi Tourism Authority opened doors AlUla, hidden gems in Riyadh & Jeddah, etc. allowing us to host events in EXCITING NEW DESTINATIONS

2023

EXPANSION

MDLBEAST hit the airwaves with MDLBEAST Radio, opened up its first physical venue, Beast House, and hosted several pop-up events across 3 cities.

2024

NEXT IS MORE CREATE NOISE. INSPIRE GENERATIONS.