OUR STORY SO FAR

With the establishment of the General Entertainment Authority, Saudi started opening up public events and the groundwork was set. Something bigger was brewing, and a new generation was ready to be heard

The Storm landed in Riyadh, and the biggest festival in the region hit Saudi with Soundstorm. People were ready to dance, express themselves & make music. This marked the dawn of MDLBEAST.

The launch of MDLBEAST Records tapped into local & regional talent, ready to be amplified on the global stage.

The creation of XP Music Futures in hand with the MDLBEAST Foundation accelerated the MENA region’s industry growth through a new B2B conference, ever-expanding initiatives, and a mission to sustainably develop our music industry.

The Saudi Tourism Authority opened doors to hidden gems in Riyadh, Jeddah, and AlUla allowing us to host events in exciting new destinations. We took over the streets of Jeddah’s Historic District for the first time with Balad Beast, bringing new beats to the Old City.

MDLBEAST hit the airwaves with MDLBEAST Radio, opened up its first physical venue and creative hub with Beast House, and introduced several pop-up events across 3 cities- enter Kokub, Fowg, Balad Social, Erga and more.

Gates to our first large-scale venue opened with ONYX Arena, and we brought stable to table with our high-end dining experience attaché, launching UNSTABLE shortly after, bringing us top-shelf global and regional live acts yearlong.

Six years in, and the beat hasn't slowed down. Doors opened to a Thousand and One, our brand-new flagship music festival, blending our Arabian storytelling with modern beats and fantasy.