MDLBEAST Foundation

Focusing on the people to enable upcoming artists, producers, label owners, future venue owners and promoters, to turn their passion into self-sustaining businesses.

Focused on growing our audiences organically to create a robust music economy. We explore the importance of community-driven spaces – from underground parties to international standard concerts.

The application of the knowledge created and shared. Our impact is measured by data collection – which helps us better understand the music ecosystem; highlighting sustainability, equality and social equity as fundamental in creating and maintaining a socially-conscious industry.

The Innovation pillar is anchored in disruptive forward thinking. With it, we tap into all the latest developments in the creative tech space, and showcase the transformation of the music industry.

Policy intersects with all angles of our mission – making it fundamental to every other pillar. Policy considerations come into play with talent management, scene development and impact measurements.

Hearful is our awareness campaign, this year's aim is to grow it beyond the awareness phase, seek more tangible results, focusing on three main areas - community, artists and partners.

Our goals out of this are to grow with the support of partners to cater for artists and the wider community, work with top research centers in the world to find solutions, and to ultimately develop policies for safer event environments.

XPERFORM is the ultimate catalyst for MENA's aspiring vocalists uncovering the region's emerging talent through a singing contest that puts star quality, charisma, and vocals to the test.

XCHANGE is a series of workshops fueled by the endless potential of MENA's music scene. Hosted in four different cities every year, these workshops are catalyzing the growth of our music industry, sparking important conversations in the lead-up to our annual XP Music Futures conference.

Hunna is a mentor matchmaking program connecting female rising stars with established women in the music industry.

Our participants are selected for a holistic program spanning Music Business, Music Production, Music Management, and Artistry.

Stormshaker is a competition in search of the next great regional DJ. The competition aims to give emerging DJs a platform to rise into the global music scene, with the first step being a chance to perform at Soundstorm, the region’s most electrifying music festival.

AMB is an intensive program designed to kick-start your music managment journey through workshops, mentorship, and interactive discussions. The goal is to provide industry-specific insights and a chance to learn from leading industry experts.

Sound Futures is an incubation program igniting the passion of tomorrow's music industry entrepreneurs and leaders in the MENA region. In partnership with SEA Ventures, we're on a mission to uplift the regions music and tech industry, one idea at a time.

Want to leave your mark as the region’s next guitar legend? PWR CHORD is XP Music Future’s latest guitar shredding competition– and your chance to showcase your skills and leap into the music industry.