Making It Heard: Elevate The Sonic Experience of Live Shows

Behind every unforgettable live show is a team of audio professionals shaping the way audiences experience music. This focused masterclass introduces you to the people, processes, and technical decisions that bring sound to life on stage. From understanding the different sound team roles to weighing technical approaches, you’ll get a practical overview of how live sound is designed, delivered, and adapted for modern live shows. Whether you’re producing, performing, or supporting live events, this session gives you practical insight to collaborate confidently and elevate the sonic experience of a show.

Amplifying the Next Wave: Inside Spotify’s RADAR Artists Journey

Explore how Spotify’s RADAR program is redefining the future of music discovery and artist development. In this masterclass, Spotify experts and emerging artists come together to share what it takes to build visibility, connect with fans, and sustain momentum in today’s streaming landscape. Join Spotify’s music team and RADAR artists for an open conversation on the creativity, challenges, and community shaping the next generation of talent.

Modern Heritage: Archiving, Sampling & Reimagining Heritage Through Sound

This interactive session takes audiences on a journey through Morocco’s sonic past and future. How do we protect local sound traditions from erasure or commodification? How can today’s tools be used to honor, not imitate ancestral rhythms? Through live demos and conversation, the artists reveal how they archive endangered sounds, sample them with care, and reimagine them into bold new works. Each segment includes historical context, showing how these sounds lived in their time and how they can live on through the next wave of producers.

Noise Diva: The Re-Composition Remix 

A focused, hands-on session where producers learn to deconstruct tracks, rebuild their musical architecture, and craft original remixes using Noise Diva’s signature creative methods and sound-design techniques.

YouTube Music: The Global Playbook for Artist Growth

YouTube is the world's leading platform for music discovery and monetization, playing a key role in the global music ecosystem and its fast-growing presence in MENA. Join the YouTube Music team to explore the latest global platform updates and strategies designed to drive success for artists everywhere. We will share essential best practices focused on helping you grow your audience and revenue. Furthermore, we will review the technical specifics of Content ID, monetization, and rights management, ensuring you have the knowledge to maximize your channel's potential.

The Power Of Less: Creating Music In A Minimalist Studio

In this inspiring workshop, Roman Kyn leads a session which explores how limitations can fuel innovation in music production. In the age of endless plug-ins, equipment and options, Roman demonstrates how working with a minimal set up can strengthen your ideas and push creativity further. You’ll learn how to make the most of tools at your disposal, develop your musical instincts and create tracks are that focused and full of impact.

Managing the Music Mind: Artists, Producers & Songwriters

The evolving landscape of artists, producers, and songwriters representation in the contemporary music industry is thoroughly analyzed in this masterclass. The course explores the fundamental tools, tactics, and mindset needed to establish, oversee, and maintain flourishing creative careers in a highly competitive industry. It is designed for aspiring managers, artists, and creatives alike.

Sonic Interventions: Music improvisation Workshop

This music improvisation workshop invites musicians, regardless of skill level, to explore the art of spontaneous music creation. Participants will learn to react to musical cues, develop their listening skills, and experiment with various musical elements like rhythm, harmony, and melody in a collaborative setting. The workshop will incorporate exercises, group interaction, and discussions to foster creativity and musical expression.

MDLBEAST: For The Record

For the Record is an interactive, workshop-style session that takes the audience inside the creative process, from demo to final master. The panel highlights how new sounds and movements in the region are being shaped through songwriting camps, collaboration, and artist development, with MDLBEAST Records at the forefront of this evolution.
Through real-time playback, insights from A&Rs, producers, and artists, and open discussion, attendees will experience how raw ideas become records. The session aims to unpack the creative journey, celebrate the rise of regional songwriting culture, and showcase how MDLBEAST Records is spearheading a new ecosystem for music creation in Saudi Arabia and the MENA region.
It’s not just a talk, it’s a look (and listen) into the future of sound and collaborations from our region.

Dolby Atmos: How Immersive Audio Is Shaping the Future Of Music Creation?

The workshop can highlight real-world production workflows, how immersive audio integrates with Apogee electronics gear to empower creators at an entry level.

Finding Your Frequency: The Art and Identity of Sound

Hip-hop artist and sound engineer Tac, who gained recognition through his music and standout performances - including at the renowned Sole DXB festival - invites participants on an immersive exploration of sound and self. In this workshop, Big Tac unpacks the importance of sound from multiple perspectives - as an artist, as an engineer, and as a person. He’ll explore how our taste is formed, how sound becomes an extension of identity, and how understanding what you’re drawn to can reveal who you really are .Through open discussion, practical insight, and personal reflection, attendees will discover that finding their sound isn’t just about music, it’s about uncovering themselves through what they create and what they listen to. Participants will leave with a deeper awareness of their creative identity and a renewed connection to the sounds that define them.

Architecture In Motion: Projecting Music On Structures

A workshop where participants create projected-mapped visuals that respond dynamically to sound. Combining urban forms, beats and lights, this session highlights how a city itself can be remixed.

DJ Workshop — with Sama

Sama Abdulhadi talks about the art of DJing — sharing the “why” behind her craft and demonstrating key techniques and approaches she uses during his set

DJ Workshop

Yousef Talka Yousef talks about the art of DJing — sharing the “why” behind his craft and demonstrating key techniques and approaches he uses during his sets

Craft Your Unique Creative Identity

Ever wondered how artists craft their visual identity? Join this hands-on workshop to learn how artists build their style — from stage to social media. Explore your own creative vibe, design a mini “brand board,” and discover what makes you stand out.