With a lack of discourse around and role of management in MENA’s music industry, this session invites some of the region’s most accomplished artist managers and producers to share their wisdom.
Discover their roles, best practices, and strategies for managing artist expectations and setting boundaries. We’ll be exploring the kind of deals managers should be brokering for their artists, be it with labels or sponsors. Can artists take the lead, craft a team that realizes their vision, while retaining creative control? Moreover, what part should managers play in nurturing artistic development?