Toolroom Academy Presents: How To Grow Your Online Audience In 2025

Sat | 01:30 PM - 03:00 PM | WORKSHOP 2

This workshop tackles the challenge of building a dedicated online fanbase for new electronic artists. Learn how fandom drives demand in the live sector and creates financial sustainability. The Toolroom Academy will guide you through fan funnels, brand storytelling, social media strategies, and offer feedback on real-life examples.

Toolroom Academy Presents: How To Get Bookings

Fri | 02:45 PM - 03:45 PM | WORKSHOP 2

This Toolroom Academy workshop is perfect for bedroom DJs and established local talent aiming to break into the broader electronic scene. Learn how to pitch to promoters, create demand, negotiate, and capture the attention of booking agents. We’ll also cover setting up your own event brand for career growth.

Harnessing the Transformative Power of Music: The Role of Music Within Community Health and Wellbeing

Fri | 01:15 PM - 03:15 PM | WELLNESS

This workshop explores the transformative power of music on mental, emotional, social, and physical health. Learn how music impacts health outcomes and the opportunities for artists in the music and health sector. Participants will discover innovative programs, develop action plans, and enhance networking and collaboration skills in this growing field.

Winning Conversations: Communication in the Music Biz

Sat | 03:30 PM - 04:30 PM | Workshop 2

In this workshop, Miklos shares practical communication strategies to help you connect, avoid pitfalls, and present yourself confidently in the music industry. Drawing from decades of experience, you'll learn how to navigate collaborations, pitches, and negotiations, with dynamic exercises and actionable tips to boost your impact immediately.

Afropop Fusion Beat Making:Crafting Vibrant Rhythms With Hipex l’Art

Thu | 03:30 PM - 04:30 PM | WORKSHOP 2

Join us for "Afropop Fusion Beat Making" with Hipexlart. This workshop is perfect for aspiring producers and groove enthusiasts. Learn to craft Afropop beats by blending traditional African rhythms with a modern twist. By the end, you'll gain the skills to create your own tracks and understand the genre's rich cultural roots.

Foundations of Starting your Own Label

Thu | 04:45 PM - 05:45 PM | WORKSHOP 2

Join Carlo Alvarez as he shares his journey from early influences to founding four labels: Neovinyl, Bisiesto, Aterral, and Good Ratio Music. He’ll outline a 5-year plan to create your own label, covering vision, branding, roster building, promotion, releasing music, selecting distributors, managing rights, and growing your audience in today’s music industry.

MDLBEAST Records Presents: My First, My Last, My Everything

Thu | 06:00 PM - 07:00 PM | WORKSHOP 2

Join MDLBEAST Records for "My First, My Last, My Everything," exploring music’s impact on our lives. This session delves into how music motivates, comforts, and marks key moments. Industry professionals and artists will share personal stories, highlighting music’s emotional and cultural significance. It’s a celebration of how music shapes our identities and memories.

In Conversation with Tamtam

Thu | 06:15 PM - 07:45 PM | WORKSHOP 1

Tamtam takes us behind her album ‘MA3ASSALAMA,’ sharing inspirations behind her songwriting. Discover how Dolby Atmos enhances her music, evoking nostalgia and depth. We'll also explore Anghami's Artist Playbook, offering tips to optimize Dolby Atmos releases. Perfect for those curious about her creative process or the latest music tech innovations.

Sound Revolution: Beat-Making Masterclass with DJ Yoda

Thu | 05:00 PM - 06:00 PM | WORKSHOP 1

Join DJ Yoda for a hands-on workshop exploring his unique approach to blending hip-hop, funk, and electronic music. Learn to craft beats, sample creatively, and layer sounds to make dynamic tracks. Gain insights into beat creation, arrangement, mixing, and mastering, while exploring DJ Yoda’s workflow and creative techniques. Perfect for all skill levels.

Building Artist Brands & Being Ahead In The Music Business Game

Thu | 03:45 PM - 05:15 PM | Networking

In this workshop led by Berklee College Of Music’s Pete Dyson, we will explore how artist development works and how artists, songwriters, managers, and labels can assess and unlock the full potential of creative talent. We’ll examine how the music business is experiencing a growing disenchantment with data as the sole guide to decisions about which artists to work with and invest in. Poor returns on investment based on viral sensations are leading to a renewed interest in assessing, valuing and developing strong artist brands that can sustain and excel artistically and commercially. Data doesn't disappear from the picture, but traditional A&R skill sets and insights can help enhance creative success and also maximize financial outcomes. Whether you are an artist, songwriter, producer, manager, or industry executive, you’ll walk away with actionable insights to help you assess, develop, and monetize artist brands.

The Art of Music Sampling w/Data Memory Access: Out With The Old & In With The New

Thu | 03:30 PM - 4:30 PM | WORKSHOP 1

A dynamic workshop designed for music producers and beatmakers looking to explore the world of sampling. The workshop will dive into the techniques of transforming vintage samples into fresh, contemporary sounds using modern software tools. Topics will cover creative manipulation, and re-contextualizing old recordings to create original music. By the end of the workshop, participants will leave with a deeper understanding of how to breathe new life into existing audio, merging the old and the new to craft innovative, original tracks.

Illuminating Facades

Fri | 03:30 PM - 05:00 PM | WORKSHOP 1

This workshop explores projection mapping as an art form. Participants will craft a 10-second video loop using the facade's structure, applying unique styles with mixed media and hand-drawn elements. These will be animated and 3D projected onto surfaces, creating a dynamic collective installation that transforms the facade into an immersive visual experience.

Platform Power-Up with THIS IS YUNG: Amplifying Artist Narratives & Rollout Strategies in the MENA Region

Fri | 01:15 PM - 02:15 PM | WORKSHOP 2

In this panel by THIS IS YUNG, we’ll explore how digital platforms shape artists' journeys, helping develop identities and amplify campaigns. We’ll discuss strategies, timing, market penetration, and cross-platform synergy. Featuring insights from Zeyne’s case study, expect a lively discussion with actionable takeaways for artists and professionals navigating the MENA music landscape.

ESMAA Presents: How to Monetise Publishing Rights, co-sponsored by IMPF (Independent Music Publishers Forum)

Fri | 04:15 PM - 05:15 PM | WORKSHOP 2

Join us for a workshop on monetizing your music publishing rights. We’ll cover key topics like types of rights, their significance, and strategies for monetizing through digital platforms, performances, and licensing. Learn how rights collections work and how to protect your interests. Perfect for emerging artists and music entrepreneurs.

Beyond the Fretboard: Mastering Technique, Igniting Creativity

Fri | 05:30 PM - 07:00 PM | WORKSHOP 1

Unlock your musical potential in "Beyond the Fretboard: Mastering Technique, Igniting Creativity" with ex-Megadeth guitarist Kiko. Designed for all levels, this workshop explores advanced techniques like fingerpicking, strumming, alternate picking, and improvisation. Break free from common progressions and craft your unique sound. Bring your guitar and creativity!

Spotify Presents: Bridging The Gap Between Artists & Industry

Fri | 05:45 PM - 07:30 PM | WORKSHOP 2

Join a roundtable discussion exploring the evolving relationship between artists and the music industry, with a focus on Spotify’s role in empowering global artists. This session will highlight challenges artists face and discuss how Spotify’s tools are bridging gaps, providing valuable insights from artists and their representatives.

Backtrack Live with Don Cannon

Fri | 01:30 PM - 03:00 PM | WORKSHOP 1

Join acclaimed producer Don Cannon for a workshop revisiting one of his biggest hits. Designed for emerging producers, this session blends nostalgia and innovation as Cannon shares his creative process, production techniques, and industry insights. Don’t miss the chance to learn from a master and elevate your skills.

Toolroom Academy Presents: How To Get Bookings

Fri | 02:45 PM - 03:45 PM | WORKSHOP 2

This Toolroom Academy workshop is perfect for bedroom DJs and established local talent aiming to break into the broader electronic scene. Learn how to pitch to promoters, create demand, negotiate, and capture the attention of booking agents. We’ll also cover setting up your own event brand for career growth.