About Us
XP Music Futures is an annual 3-day music conference that takes place in Riyadh, laying the building blocks for a thriving music industry within our 4 key pillars: Talent, Scene, Impact and Innovation. XP Music Futures was established to accelerate MENA’s music industry. Through our multiple initiatives and series, we lay down the foundations of the community for the music ecosystem within the MENA region.
OUR PILLARS
TALENT
SUPERCHARGING CREATIVITY
Talent is the fuel of our mission. We empower up-and-coming artists, producers, label owners, grassroots venues, and promoters to turn their passion into self-sustaining businesses.
SCENE
MAKING THE MUSIC COUNT
The scene is the beating heart of our industry. We’re focused on growing our audiences organically to create a dynamic music economy. We explore the importance of community-driven spaces, from underground parties to international concerts.
IMPACT
ENABLE AND EMPOWER
Our Impact pillar focuses on empowering and enabling our scene through the application of knowledge and insight. This helps us gain a more profound understanding of the music ecosystem, highlighting sustainability, equality, and social equity as its backbone.
INNOVATION
DISRUPTIVE FORWARD THINKING
Tapping into the latest developments in the tech space, showcasing the transformation AI brings to the music industry. We continually seek the insights of tech experts to better grasp the evolving landscape of music and technology.
XP Music Futures Conference
XP Music Futures is an annual 3-day music conference in Riyadh. With workshops, panel discussions, networking opportunities, and separate DAY and NITE tailored programming – we, XP, are expanding pathways for music industry professionals of all backgrounds. XP Music Futures 2024 is taking place on 5, 6 & 7 Dec, Riyadh KSA.
OUR INITIATIVES
XPERFORM
The ultimate catalyst for MENA's aspiring vocalists uncovering the region's emerging talent through a singing contest that puts star quality, charisma, and vocals to the test.
XCHANGE
A series of workshops fueled by the endless potential of MENA's music scene. Hosted in four different cities every year, these workshops are catalyzing the growth of our music industry, sparking important conversations in the lead-up to our annual XP Music Futures conference.
HUNNA
A mentor matchmaking program connecting female rising stars with established women in the music industry. Our participants are selected for a holistic program spanning Music Business, Music Production, Music Management, and Artistry.
ARTIST MANAGEMENT BOOTCAMP
An intensive program designed to kick-start your music managment journey through workshops, mentorship, and interactive discussions. The goal is to provide industry-specific insights and a chance to learn from leading industry experts.
STORMSHAKER
A competition in search of the next great regional DJ. The competition aims to give emerging DJs a platform to rise into the global music scene, with the first step being a chance to perform at Soundstorm, the region’s most electrifying music festival.
SOUND FUTURES
An incubation program igniting the passion of tomorrow's music industry entrepreneurs and leaders in the MENA region. In partnership with SEA Ventures, we're on a mission to uplift the regions music and tech industry, one idea at a time.
OUR COMMUNITY
INDUSTRY I EDUCATION I TALENT I POLICY MAKERS
XP Music Futures is a vibrant hub that brings together music industry professionals and creatives in an effort to bridge the gap between them and collaborate in fostering the region’s music industry of tomorrow.
From industry professionals and young creatives, to music and tech startups and government entities, everyone plays a part in shaping our region's musical landscape.
OUR STORY
In 2021, XP Music Futures was established to accelerate the growth of MENA’s music industry – launching with an annual 3-day music conference in Riyadh. Featuring workshops, panel discussions, networking opportunities and multiple nightlife activations – XP is expanding pathways for music industry professionals of all backgrounds.
OUR MISSION
To build the regional music industry’s infrastructure with our pillars of Talent, Scene, Impact, and Innovation, we create music communities through our events and initiatives.
OUR VISION
To create a sustainable and holistic MENA music industry