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XP Music Futures 2022

XP Music Futures 2022


We heard from music industry pros, connected with international & regional speakers & talent, joined in on hands-on workshops, showcased demos & more. Throughout the streets & warehouses, we had music-focused activations, initiatives, competitions and regional retailers as part of the program.

180+ speakers. 80+ sessions. 9 networking sessions. 9 initiatives. 9 partner activations. Endless creativity.

Headlining Speakers

Mathew Knowles

Mathew Knowles  

Mathew Knowles

Amy Thompson

Amy Thompson  

Amy Thompson





Nite was about showcasing the brands that helped grow our scene. Partner brands curated their own lineups of local, regional & international talent. Crowds jumped from warehouse to warehouse to get a taste of sounds – from Electronic to Jazz, Alt-Indie to Hip-Hop.

7 music venues. 30+ event brands & labels. 130+ artists. 20+ countries. Infinite sounds.


Special Guests

Eduardo Castillo

Cristina Lazic

Sebastian Mullaert

Partner Activations

Control No Control

Presented in collaboration between Last Floor Productions & Studio Iregular. This cube detects people's motion & activity – creating audio & visual responses of their movements.

Dolby Atmos Experience Zone

The Dolby Experience Zone showed how Dolby Atmos opened up a world of possibilities for your music and podcast, from creation to playback.

Experiential Music x Art Installation

Visitors had a chance to recreate the world's most iconic album covers with this photo booth. The artist Marta Lamovsek was bringing music to photos.


Hearful presented an immersive booth mimicking the lack of silence caused by Tinnitus – permanent ear damage resulting in constant ringing sounds.

JAMMZZ Room Powered by The Warehouse

The Warehouse was buzzing with open music jamming sessions – throughout the day and nite, people picked up instruments to unwind, collaborate and play. This one was for musicians and amateurs alike.


Lights! Art! Neon! Multidisciplinary artist Marina Zumi, a Berlin-based multidisciplinary artist,  built a magical dreamland with the "Immersive Light Hexagon Raum"


NURA presents: The Sound Bar – a personalized sound experience. Visitors listened to music, movies & video games based on their individual hearing profile.

Graffiti Art with Spotify

In partnership with Spotify & their signature end of year campaign; "Wrapped",  Graffiti artist Rafat Alsulaimani paid tribute to Saudi creativity, muraling 7 up & coming Saudi music talents.


Alo Moves, with local wellness experts Mindsai Experiences & Raw Escapes, created an oasis of zen – a space to silence out the noise in a dedicated mindfulness warehouse; bringing together music, movement & mindfulness.

Power Up! Yoga with Neddster

A full body flow to explore the fundamental postures of Vinyasa yoga. Students worked every muscle linking breath to movement and ended their practice with a body scanning meditation.