Paul Pacifico

In January 2023, moved to Riyadh, KSA, to take up the post of CEO of the Music
Commission within the Ministry of Culture with responsibility for developing the music
sector in the Kingdom of Saudi Arabia.
For six years prior, Paul was CEO of AIM, the Association of Independent Music which
represents the UK’s community of music entrepreneurs including independent labels, service
companies and self-releasing artists amongst its 1000 members.
Before his tenure at AIM, Paul was CEO of the UK’s Featured Artists Coalition (‘FAC’), and
founding President of the International Artist Organisation (‘IAO’).
For the past 6 years, Paul was Associate Professor at Berklee Valencia, Spain, where he continues
to teach as a Guest Lecturer. He was a Trustee of English National Ballet, on the Boards of UK
Music, Impala, the Music Advisory Board for London’s Roundhouse and a member of the
Strategic Advisory Board for the Creative UK.
Alongside his formal industry roles, Paul has had a long career as a performer and entrepreneur
in music, working with artists including Stevie Wonder, Quincy Jones and Jimmy Cliff and
advising on music strategy and projects for clients such as Coca Cola, British Olympic
Committee, British Athletics, Goodwood, Save the Children, Gibson and Aston Martin as well
as number of exclusive members clubs and UHNW private clients.