Anokhi Mashru

Anokhi is based in the Music Publishing team at YouTube in London, primarily working with collecting societies and music publishers to negotiate licensing deals across EMEA, with a focus on emerging markets. She is also responsible for the ongoing business development and relationship management of a portfolio of music publishing partners, and works with them to help grow the presence of songwriters on the platform. Prior to YouTube, she worked at Google for 3 years on the advertising side.