What is the key to creating sustainable venues and event brands? In an industry where competition is rife, it is important to market yourself and your brand with identifiable unique selling points. The live sector is one of the must lucrative subdivisions in the music industry, but it is crowded market. In this session, we hear from experienced club promoters and venue operators within SWANA and the wider region who have shaped their own ventures based on sustainability, longevity and creating safe spaces for party goes. From safe space policies, to environmentally conscious brands, connecting and leveraging local and global talent communities in a bid to create exhilarating live music experiences. Our panellists discuss the need for resilience in order to reap the rewards of working within the live realm.