Building a cultural identity is one of the key factors for authentic communication to your audience. In this session, you will learn how to effectively use social media to amplify your brand in its journey to the top. How do you support creative minds that lead the way into the future? In this session hosted by world renowned star makers, Hypebeast will engage leading cultural platforms in conversation on how to stand out from the crowd, also giving practical advice on how to carve out a unique spot in the market for brands and artists. No culture without subcultures.