Music has the remarkable ability to transcend social and cultural boundaries. It unites people in a shared celebration of emotion and spirit.  We’ve spoken about how,  as far back as the history of music itself goes, so does gathering to honor it - a ritual that has now transformed on a wide scale into concerts and festivals. Today’s festival organizers have remarkable creative freedom to experiment innovatively with space, location, technology, and art.

The result is festivals like Soundstorm, which take a beautiful natural landscape and create a truly immersive and innovative way to gather people to celebrate music. 

The Enigmatic Beauty of MDLBEAST's Soundstorm Location

One of the most unique aspects of the Soundstorm Music Festival is its location, which is not only a backdrop for the festival, but an integral part of its identity. 

Desert festivals have been gaining popularity due to their vast landscapes and limitless creative potential. The lack of urban noises and constraints also means that sound systems are at the next level.

Nestled within the heart of the desert, MDLBEAST’s Soundstorm Festival has become a symbol of creativity, evolution, and artistic expression. Set amid the picturesque Banban desert in Riyadh - a blank canvas for the colorful and dynamic world of Soundstorm - the festival is a grand showcase of the most prominent EDM talents.

Soundstorm Festival has solidified its status as the Middle East's premier music festival by showing both prominent and emerging DJs and artists on a stage that blends technology and art.

MDLBEAST & Soundstorm: Elevating the MENA Music Scene

MDLBEAST's unrelenting commitment to nurturing the music culture in the Middle East and North Africa (MENA) region has fostered a cultured and ever-growing network of music artists and professionals. In 2022, MDLBEAST directed a weighty 63% of its expenditures towards strengthening Saudi businesses, supporting local artists, and empowering its workforce.

Through MDLBEAST’s record label (where regional artists are supported and empowered) and their numerous events, we serve as a launchpad for emerging artists in the region. By providing these talents of all genres with a platform to showcase their craft and express their unique voices, MDLBEAST has managed to cultivate a burgeoning community of musicians and artists.

This flourishing ecosystem of talent plays an important role in shaping the Soundstorm Festival's diverse lineup, and in this way, Soundstorm becomes a true reflection of the MENA region's rich and varied musical landscape. It also stands as an authentic celebration of the region's vibrant music culture, representing artists from all corners.

The influence that MDLBEAST’s Soundstorm Festival has had doesn’t stop at the MENA music scene. According to MDLBEAST’s 'Socio-Economic Impact Study’, there’s been a substantial shift in perceptions since the festival's launch. An astonishing 83% of participants from Saudi Arabia now recognize music and entertainment as a feasible career path. Additionally, the festival has generated an impressive 18,000 job opportunities, both directly and indirectly. This highlights the potential of the music and entertainment industries to drive social change and economic growth.

Soundstorm 2023 Lineup: A Showcase of Global Talent

One of the key elements that make Soundstorm such a highly anticipated event year after year is its remarkable lineup, and the Soundstorm 2023 lineup doesn’t disappoint. 

The stage promises to feature an array of star-studded artists (including H.E.R., Wizkid, Chris Brown, Black Coffee, and J. Balvin, to name a few), as well as exciting local talent (such as COSMICAT, Omar Basaad, and Afrojack). 

Music enthusiasts can expect an eclectic mix of genres, from electronic dance music to hip-hop, pop, and even some more experimental house and techno music. No matter your preference, there’s something for everyone.

As Soundstorm tickets tend to sell out quickly due to the anticipation behind the annual event, it's important to plan ahead. The festival offers a variety of ticket packages, including general admission, VIB, and camping options. As usual, special packages include perks like early access, exclusive viewing areas, and meet-and-greet opportunities with artists.

The Soundstorm Experience: More Than Music

Over the years, Soundstorm has evolved from being just a music festival to emerging as a beacon of artistic and cultural exchange and celebration within the MENA region.

Beyond the larger-than-life experience and diverse performances, the festival also incorporates and fosters various art installations, immersive experiences, and cultural interactions. It's a place where creativity has no limits, and attendees are encouraged to explore and express themselves freely.

The festival's commitment to sustainability and eco-consciousness adds more depth to the overall experience. As an event that celebrates, at its core, the vast and neutral beauty of the desert, Soundstorm is dedicated to minimizing its ecological footprint. By leading with a sense of responsibility and respect for the environment, the festival encourages attendees to participate in its sustainability efforts.

A Storm is Coming With MDLBEAST & Soundstorm

In this oasis of music and art, attendees find temporary solace from the routine of daily life through self-expression and community. The result is a spectacle where the power of music creates an environment that transforms and liberates, with the desert becoming a canvas for personal growth, celebration, and unity.

This year, the Storm is back again from the 14th of December to the 16th. If you’re thinking of being a part of cultural history through an unforgettable experience, you can check out all the details here.