Artist and Cultural Innovation Advisor. Haifa believes in the power of authentic expression to fostering harmonious futures for humanity and advancing sustainable development; which drives her mission to catalyze a local culture of creative expression. Sound and langages have been her main medium to decode and express her human experience. She started her career at UNESCO in Paris where she contributed to innovating resource mobilization mechanisms to supporting cultural projects worldwide. Henceforth, she returned home and supported the governmental efforts to develop strategic partnerships with international cultural organizations; prior to her distinction as Innovation Champion at the Saudi Ministry of Culture.