XP Day

Program Timetable Speakers a-z Partners A-Z

Date Stage Program Themes Session Format

Fireside Chat

The Saudi Music Commission: Ask Us Anything

Thu | 03:50 PM - 04:20 PM | MUSIC COMMISSION

Fireside Chat

Music Policies

Shredding Legend: Kiko Loureiro – Beyond Megadeth & Angra

Thu | 04:30 PM - 05:15 PM | Theatre

Fireside Chat

Professionalisation

SAIP: Innovative Copyright Strategies in Practice

Thu | 06:00 PM - 06:30 PM | MUSIC COMMISSION

Fireside Chat

Cordell Broadus; Athlete to Entrepreneur

Thu | 06:30 PM - 07:15 PM | Theatre

Fireside Chat

Professionalisation

The New Blueprint: How Marwan Moussa is Shaping Egyptian Hip Hop

Fri | 03:15 AM - 04:00 AM | Arena

Fireside Chat

Professionalisation

Rhymes and Dreams: The Journey of Bas with Dreamville Records

Fri | 03:00 PM - 03:45 PM | Theatre

Fireside Chat

Professionalisation

Mastering the Artist-Agent Dynamic: Insights with Aziz Maraka & Jimi Elgohary

Fri | 04:00 PM - 04:45 PM | Theatre

Fireside Chat

Professionalisation

Director X: The Art of Making A Music Video

Fri | 05:45 PM - 06:30 PM | Theatre

Fireside Chat

Music & Media

Emel Mathlouthi: My Word Is Free

Sat | 08:00 AM - 09:00 AM | x1

Fireside Chat

Professionalisation

PopArabia Presents: Hip Hop - A Global Culture

Sat | 03:00 PM - 03:45 PM | Theatre

Fireside Chat

Cultural Tourism

In Conversation with Joseph Attieh: The Heartbeat of Lebanese Music

Sat | 05:00 PM - 05:45 PM | Theatre

Fireside Chat

Discovery & Exposure

Fishbowl

Social Media: Why Does It Matter?

Thu | 04:30 PM - 05:15 PM | FISHBOWL

Fishbowl

Data Collection & Analytics

Out of This World: The New Wave Of Experiential Live Shows

Thu | 05:30 PM - 06:15 PM | FISHBOWL

Fishbowl

Immersive Technology

Regional Roots: Reimagined Cultural Sounds From Across The World

Thu | 06:30 PM - 07:15 PM | FISHBOWL

Fishbowl

Cultural Tourism

Building A Sustainable Artist Career In Music

Fri | 01:15 PM - 02:00 PM | Arena

Fishbowl

Equality & Social Equity

How Electronic Music Shapes Communities, Culture & Economies

Fri | 02:00 PM - 02:45 PM | FISHBOWL

Fishbowl

Cultural Tourism

Music Supervision: How To Land Your Music In Ads, Games, TV & Movies

Fri | 03:00 PM - 03:45 PM | FISHBOWL

Fishbowl

Discovery & Exposure

Sony Music Presents: From Recording To Release

Fri | 04:00 PM - 04:45 PM | FISHBOWL

Fishbowl

Discovery & Exposure

Festival Giants Go Head to Head

Fri | 05:00 PM - 05:45 PM | FISHBOWL

Fishbowl

Professionalisation

25 Years Of Exit Festival

Sat | 01:00 PM - 01:45 PM | FISHBOWL

Fishbowl

Music & Media

Navigating The New Wave: Challenges And Innovations In Music Distribution

Sat | 02:00 PM - 02:45 PM | FISHBOWL

Fishbowl

Data Collection & Analytics

Harmonizing Sustainability: Best Practices in Music Events

Sat | 03:00 PM - 03:45 PM | FISHBOWL

Fishbowl

Wellness

Touring & Mental Health - The Crucial Role Of Music Managers

Sat | 04:15 PM - 05:00 PM | Arena

Fishbowl

Wellness

Green Grooves: Sustainable Practices In Music Production & Distribution

Sat | 05:00 PM - 05:45 PM | FISHBOWL

Fishbowl

Sustainability

Infrastructural & Artistic Development In Nigeria

Sat | 06:00 PM - 06:45 PM | FISHBOWL

Fishbowl

XP Presents

Healing Oasis

Fight Klub

Thu | 06:00 PM - 07:00 PM | Healing Oasis

Healing Oasis

Wellness

Harnessing the Transformative Power of Music: The Role of Music Within Community Health and Wellbeing

Fri | 01:15 PM - 03:15 PM | Healing Oasis

Healing Oasis

Wellness

Reset & Renewal Retreat - Yoga Special

Fri | 03:30 PM - 04:30 PM | Healing Oasis

Healing Oasis

Wellness

Overwhelmed to Empowered: Stress Management & Reduction

Fri | 04:45 PM - 05:45 PM | Healing Oasis

Healing Oasis

Wellness

Chakras Cleanse Yoga

Fri | 06:00 PM - 07:00 PM | Healing Oasis

Healing Oasis

Wellness

Guided Meditation With FaceSoul

Sat | 01:15 PM - 02:15 PM | Healing Oasis

Healing Oasis

Wellness

Harnessing the Transformative Power of Music: The Role of Music Within Community Health and Wellbeing (Part 2)

Sat | 02:30 PM - 04:30 PM | Healing Oasis

Healing Oasis

Wellness

House of Voga - Strike A Pose

Sat | 06:00 PM - 07:00 PM | Healing Oasis

Healing Oasis

Wellness

Interactive Session

Empowering The Next Generation - Nurturing Youth Leadership

Thu | 03:30 PM - 04:15 PM | Theatre

Interactive Session

Equality & Social Equity

The Ultimate Music Career FAQ: 99 Questions Answered

Fri | 01:15 PM - 01:45 PM | Theatre

Interactive Session

Professionalisation

Amplifying The Global Reach of Arabic Music Through TikTok

Fri | 02:00 PM - 02:45 PM | Theatre

Interactive Session

Discovery & Exposure

Unlocking Your Full Potential On YouTube

Fri | 05:00 PM - 05:30 PM | Theatre

Interactive Session

Data Collection & Analytics

Keynote

The Saudi Music Commission: Past, Present & Future Direction

Thu | 03:30 PM - 03:45 PM | MUSIC COMMISSION

Keynote

Cultural Tourism

Introducing Music Therapy

Fri | 03:00 PM - 03:20 PM | MUSIC COMMISSION

Keynote

Wellness

How Smart Regulation Can Catalyze Innovation

Sat | 01:00 PM - 01:45 PM | MUSIC COMMISSION

Keynote

Music Policies

YouTube Music Presents: A Platform of Local and Global Impact with Dan Chalmers

Sat | 02:00 PM - 02:45 PM | Theatre

Keynote

Professionalisation

Introducing the Grammys to Saudi Arabia

Sat | 02:00 PM - 12:00 AM | MUSIC COMMISSION

Keynote

Music Policies

Networking

A&R: The Feedback Sessions

Fri | 01:15 PM - 02:15 PM | Hangout

Networking

Discovery & Exposure

The Evolving Role of A&R: Cultivating Cultural Insight In A Regional Landscape

Fri | 02:30 PM - 03:30 PM | Hangout

Networking

Music & Media

HUNNA: The Gathering

Fri | 03:45 PM - 06:15 PM | Hangout

Networking

Equality & Social Equity

Moja 2.0: Music Commission and Anghami's Partnership in Search for Saudi talents

Fri | 06:30 PM - 07:30 PM | Hangout

Networking

Equality & Social Equity

Inside The Talent Ecosystem: How Anghami Fuels Talent Success

Sat | 02:15 PM - 03:15 PM | Hangout

Networking

Professionalisation

Artist Management in the MENA Region Hosted by Artist Management Bootcamp

Sat | 03:30 PM - 06:00 PM | Hangout

Networking

Talent Management

Panel

The Evolution of Rock and Metal In the Arab World

Thu | 03:30 PM - 04:15 PM | Arena

Panel

Music & Media

Fueling The Economy Through Arts, Culture and Creativity

Thu | 03:45 PM - 04:30 PM | Arena

Panel

Equality & Social Equity

Press Start to Play: The Impact of Sound in Gaming Experiences

Thu | 04:45 PM - 05:30 PM | Arena

Panel

Digital Production

Careers In Music: The Artist Support System

Thu | 05:00 PM - 05:45 PM | MUSIC COMMISSION

Panel

Talent Management

Leveraging Digital Platforms and Social Media for Artist Promotion

Thu | 05:45 PM - 06:30 PM | Arena

Panel

Talent Management

Safe Hearing 101

Thu | 06:45 PM - 07:30 PM | Arena

Panel

Wellness

Clubbing in KSA, The Evolution Of An Emerging Scene

Thu | 09:00 PM - 10:00 PM | WORKSHOP 1

Panel

Music & Media

Saudi Musicians Spotlight: Graduating From Bedroom Musician To The Stage

Fri | 01:00 PM - 01:45 PM | MUSIC COMMISSION

Panel

Professionalisation

Sonic Branding & the Power of Music to Enhance Brand Equity

Fri | 02:00 PM - 02:45 PM | MUSIC COMMISSION

Panel

Discovery & Exposure

Destination Beats: Explore the Influence of Music Around The World

Fri | 02:15 PM - 03:00 PM | Arena

Panel

Cultural Tourism

Music Therapy – Integrating Healthcare Into Music

Fri | 03:20 PM - 04:00 PM | MUSIC COMMISSION

Panel

Wellness

Man vs. Machine: Balancing Creativity and AI in Music

Fri | 04:15 PM - 05:00 PM | Arena

Panel

Artificial Intelligence

Music & Folklore in Arabia – Heritage & Cultural Preservation

Fri | 04:20 PM - 05:00 PM | MUSIC COMMISSION

Panel

Cultural Tourism

Sound Futures Investors Pitch

Fri | 05:15 PM - 07:15 PM | Arena

Panel

Digital Production

Respect & Protect Your Community; Safety On The Dancefloor

Fri | 09:00 PM - 10:00 PM | Hangout

Panel

Music & Media

Crafting Your Identity: Building Your Brand As An Artist

Sat | 01:15 PM - 02:00 PM | Arena

Panel

Rocking the Runway: The Power of Music in Fashion

Sat | 02:15 PM - 03:00 PM | Arena

Panel

Music & Media

CLOCK: Innovation In Music Education

Sat | 03:00 PM - 03:45 PM | MUSIC COMMISSION

Panel

Professionalisation

The Global Impact Of Afrobeats

Sat | 03:15 PM - 04:00 PM | Arena

Panel

XP Presents

Women In Music: Celebrating Milestones & Identifying Gaps To Be Closed

Sat | 04:00 PM - 05:00 PM | MUSIC COMMISSION

Panel

Equality & Social Equity

Pioneers of Arab Indie: Stories & Insights

Sat | 04:00 PM - 04:45 PM | FISHBOWL

Panel

Cultural Tourism

MDLBEAST: 5 Years Of Building A Future Where Creatives Can Flourish

Sat | 05:15 PM - 06:00 PM | Arena

Panel

Music Policies

Beit El Oud

Sat | 06:00 PM - 07:00 PM | MUSIC COMMISSION

Panel

Music Production

Building The Village Around The Artist

Sat | 09:00 PM - 10:00 PM | Hangout

Panel

Music & Media

Performance

Opening Ceremony

Thu | 03:00 PM - 03:30 PM | x1

Performance

Cultural Tourism

Storm Shaker Semi-Final 1

Thu | 03:45 PM - 05:15 PM | x1

Performance

Majlis

Thu | 05:30 PM - 06:15 PM | JALSA

Performance

Music & Media

PWR CHORD

Thu | 07:00 PM - 08:30 PM | x2

Performance

Professionalisation

Storm Shaker Semi-Final 2

Fri | 03:00 PM - 04:30 PM | x1

Performance

SMH Presents Lounge: Abu Baker Salem

Fri | 05:15 PM - 06:00 PM | MUSIC COMMISSION

Performance

Professionalisation

XPERFORM Grand Finale

Fri | 07:45 PM - 09:15 PM | x1

Performance

Professionalisation

Wellness

Chakras Cleanse Yoga

Thu | 04:30 PM - 05:30 PM | Healing Oasis

Wellness

Healing Oasis

House Music: Move Your Feet (To The Beat)

Sat | 05:00 PM - 05:30 PM | WELLNESS

Wellness

Workshop

Afropop Fusion Beat Making: Crafting Vibrant Rhythms With Hipex l’Art

Thu | 03:30 PM - 04:30 PM | WORKSHOP 2

Workshop

XP Presents

The Art of Music Sampling w/Data Memory Access: Out With The Old & In With The New

Thu | 03:30 PM - 04:30 PM | WORKSHOP 1

Workshop

Digital Production

Building Artist Brands & Being Ahead In The Music Business Game

Thu | 03:45 PM - 05:15 PM | Hangout

Workshop

Professionalisation

Foundation Of Starting Your Own Label

Thu | 04:45 PM - 05:45 PM | WORKSHOP 2

Workshop

Music Production

Sound Revolution: Beat-Making Masterclass with DJ Yoda

Thu | 05:00 PM - 06:00 PM | WORKSHOP 1

Workshop

Music Production

Sound Revolution: Video DJing Masterclass with DJ Yoda

Thu | 05:00 PM - 06:00 PM | WORKSHOP 1

Workshop

Music Production

XChange: Regional Voices, Holistic Solutions

Thu | 05:30 PM - 07:30 PM | Hangout

Workshop

Music Policies

MDLBEAST Records Presents: My First, My Last, My Everything

Thu | 06:00 PM - 07:00 PM | WORKSHOP 2

Workshop

Music & Media

In Conversation with Tamtam

Thu | 06:15 PM - 07:45 PM | WORKSHOP 1

Workshop

Digital Production

Platform Power-Up with THIS IS YUNG: Amplifying Artist Narratives & Rollout Strategies in the MENA Region

Fri | 01:15 PM - 02:15 PM | WORKSHOP 2

Workshop

Music & Media

Backtrack Live with Don Cannon

Fri | 01:30 PM - 03:00 PM | WORKSHOP 1

Workshop

Music Production

Toolroom Academy Presents: How To Get Bookings

Fri | 02:45 PM - 03:45 PM | WORKSHOP 2

Workshop

Event Management

Illuminating Facades

Fri | 03:30 PM - 05:00 PM | WORKSHOP 1

Workshop

Music & Media

ESMAA Presents: How to Monetise Publishing Rights, co-sponsored by IMPF (Independent Music Publishers Forum)

Fri | 04:15 PM - 05:15 PM | WORKSHOP 2

Workshop

Beyond the Fretboard: Mastering Technique, Igniting Creativity

Fri | 05:30 PM - 07:00 PM | WORKSHOP 1

Workshop

Music Production

Spotify Presents: Bridging The Gap Between Artists & Industry

Fri | 05:45 PM - 07:30 PM | WORKSHOP 2

Workshop

Music Policies

XP Xine - Create Your Own DIY 8-Fold Xine

Sat | 01:00 PM - 02:30 PM | JALSA

Workshop

Equality & Social Equity

Jazz Fusion: Exploring Multi-Instrumental Sounds with Mohini Dey

Sat | 01:00 PM - 02:00 PM | WORKSHOP 1

Workshop

Music Production

Toolroom Academy Presents: How To Grow Your Online Audience In 2025

Sat | 01:30 PM - 03:00 PM | WORKSHOP 2

Workshop

Data Collection & Analytics

The Art Of Editing by Brawther - Powered by Gabu

Sat | 02:30 PM - 03:30 PM | WORKSHOP 1

Workshop

Music Production

Winning Conversations: Communication in the Music Biz

Sat | 03:30 PM - 04:30 PM | WORKSHOP 2

Workshop

Professionalisation

Instrumental Recycling

Sat | 03:30 PM - 04:15 PM | Youth Club

Workshop

Sustainability

Illuminating Facades (Part 2)

Sat | 04:00 PM - 05:30 PM | WORKSHOP 1

Workshop

Music & Media

Lyric Alchemy: Crafting Captivating and Impactful Arabic Lyrics

Sat | 05:00 PM - 06:45 PM | WORKSHOP 2

Workshop

Music Production

David Guetta Masterclass

Sat | 06:15 PM - 07:45 PM | Arena

Workshop

Music Production

XPerform

XPERFORM Battles

Thu | 06:45 PM - 08:15 PM | x1

XPerform

Professionalisation

Youth Club

Move & Groove: Dance Workshop

Fri | 01:30 PM - 03:30 PM | Youth Club

Youth Club

Music & Media

Rock Out Like A Rockstar

Fri | 04:00 PM - 04:30 PM | Youth Club

Youth Club

Professionalisation

Star Quality: How To Be A Superstar

Fri | 04:45 PM - 05:15 PM | Youth Club

Youth Club

Professionalisation

Oud For Beginners

Fri | 05:30 PM - 06:00 PM | Youth Club

Youth Club

Discovery & Exposure

The Secret To Becoming A Pop Dancer

Fri | 06:15 PM - 06:45 PM | Youth Club

Youth Club

Wellness

DJing Masterclass With Hamza Ramy

Fri | 07:00 PM - 07:30 PM | Youth Club

Youth Club

Music Production

DJing 101: An Introduction To DJing

Sat | 01:30 PM - 02:15 PM | Youth Club

Youth Club

Music Production

Music & Storytelling

Sat | 02:30 PM - 03:15 PM | Youth Club

Youth Club

Music Policies

Shake It Out: Dance Workshop

Sat | 04:30 PM - 05:00 PM | Youth Club

Youth Club

Music & Media

Generation Rave

Sat | 06:15 PM - 06:45 PM | Youth Club

Youth Club

Music & Media