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Fireside Chat

The Saudi Music Commission: Ask Us Anything

Thu | 03:50 PM - 04:20 PM | MUSIC COMMISSION

Fireside Chat
Music Policies
Shredding Legend: Kiko Loureiro – Beyond Megadeth & Angra

Thu | 04:30 PM - 05:15 PM | Theatre

Fireside Chat
Professionalisation
The New Blueprint: How Marwan Moussa is Shaping Egyptian Hip Hop

Thu | 05:30 PM - 06:15 PM | Theatre

Fireside Chat
Professionalisation
SAIP: Innovative Copyright Strategies in Practice

Thu | 06:00 PM - 06:30 PM | MUSIC COMMISSION

Fireside Chat
Copyright & Collection Societies
Cordell Broadus; Athlete to Entrepreneur

Thu | 06:30 PM - 07:15 PM | Theatre

Fireside Chat
Professionalisation
Rhymes and Dreams: The Journey of Bas with Dreamville Records

Fri | 03:00 PM - 03:45 PM | Theatre

Fireside Chat
Professionalisation
Mastering the Artist-Agent Dynamic: Insights with Aziz Maraka & Jimi Elgohary

Fri | 04:00 PM - 04:45 PM | Theatre

Fireside Chat
Professionalisation
Director X: The Art of Making A Music Video

Fri | 05:45 PM - 06:30 PM | Theatre

Fireside Chat
Music & Media
PopArabia Presents: Hip Hop - A Global Culture

Sat | 03:00 PM - 03:45 PM | Theatre

Fireside Chat
Cultural Tourism
Emel Mathlouthi: My Word Is Free

Sat | 04:00 PM - 04:45 PM | Theatre

Fireside Chat
Professionalisation
In Conversation with Joseph Attieh: The Heartbeat of Lebanese Music

Sat | 05:00 PM - 05:45 PM | Theatre

Fireside Chat
Discovery & Exposure

Fishbowl

Social Media: Why Does It Matter?

Thu | 04:30 PM - 05:15 PM | FISHBOWL

Fishbowl
Data Collection & Analytics
Regional Roots: Reimagined Cultural Sounds From Across The World

Thu | 05:30 PM - 06:15 PM | FISHBOWL

Fishbowl
Cultural Tourism
Out of This World: The New Wave Of Experiential Live Shows

Thu | 05:30 PM - 06:15 PM | FISHBOWL

Fishbowl
Immersive Technology
Building A Sustainable Artist Career In Music

Fri | 01:15 PM - 02:00 PM | Arena

Fishbowl
Equality & Social Equity
How Electronic Music Shapes Communities, Culture & Economies

Fri | 02:00 PM - 02:45 PM | FISHBOWL

Fishbowl
Cultural Tourism
Music Supervision: How To Land Your Music In Ads, Games, TV & Movies

Fri | 03:00 PM - 03:45 PM | FISHBOWL

Fishbowl
Discovery & Exposure
Festival Giants Go Head to Head

Fri | 04:00 PM - 04:45 PM | FISHBOWL

Fishbowl
Professionalisation
Sony Music Presents: From Recording To Release

Fri | 04:00 PM - 04:45 PM | FISHBOWL

Fishbowl
Discovery & Exposure
25 Years Of Exit Festival

Sat | 01:00 PM - 01:45 PM | FISHBOWL

Fishbowl
Music & Media
Navigating The New Wave: Challenges And Innovations In Music Distribution

Sat | 03:00 PM - 03:45 PM | FISHBOWL

Fishbowl
Data Collection & Analytics
Harmonizing Sustainability: Best Practices in Music Events

Sat | 03:00 PM - 03:45 PM | FISHBOWL

Fishbowl
Wellness
Touring & Mental Health - The Crucial Role Of Music Managers

Sat | 04:15 PM - 05:00 PM | Arena

Fishbowl
Wellness
Green Grooves: Sustainable Practices In Music Production & Distribution

Sat | 05:00 PM - 05:45 PM | FISHBOWL

Fishbowl
Sustainability
Infrastructural & Artistic Development In Nigeria

Sat | 06:00 PM - 06:45 PM | FISHBOWL

Fishbowl
XP Presents

Healing Oasis

Fight Klub

Thu | 06:00 PM - 07:00 PM | Healing Oasis

Healing Oasis
Wellness
Reset & Renewal Retreat - Yoga Special

Fri | 03:30 PM - 04:30 PM | Healing Oasis

Healing Oasis
Wellness
Chakras Cleanse Yoga

Fri | 06:00 PM - 07:00 PM | Healing Oasis

Healing Oasis
Wellness
Guided Meditation With FaceSoul

Sat | 01:15 PM - 02:15 PM | Healing Oasis

Healing Oasis
Wellness

Interactive Session

Empowering The Next Generation - Nurturing Youth Leadership

Thu | 03:30 PM - 04:15 PM | Theatre

Interactive Session
Equality & Social Equity
The Ultimate Music Career FAQ: 99 Questions Answered

Fri | 01:15 PM - 01:45 PM | Theatre

Interactive Session
Professionalisation
Amplifying The Global Reach of Arabic Music Through TikTok

Fri | 02:00 PM - 02:45 PM | Theatre

Interactive Session
Discovery & Exposure
Unlocking Your Full Potential On YouTube

Fri | 05:00 PM - 05:30 PM | Theatre

Interactive Session
Data Collection & Analytics

Keynote

The Saudi Music Commission: Past, Present & Future Direction

Thu | 03:30 PM - 03:45 PM | MUSIC COMMISSION

Keynote
Music Policies
Introducing Music Therapy

Fri | 03:00 PM - 03:20 PM | MUSIC COMMISSION

Keynote
Wellness
How Smart Regulation Can Catalyze Innovation

Sat | 01:00 PM - 01:45 PM | MUSIC COMMISSION

Keynote
Music Policies
YouTube Music Presents: A Platform of Local and Global Impact with Dan Chalmers

Sat | 01:00 PM - 01:45 PM | Theatre

Keynote
Professionalisation
Introducing the Grammys to Saudi Arabia

Sat | 02:00 PM - 12:00 AM | MUSIC COMMISSION

Keynote
Music Policies

Networking

XChange: Regional Voices, Holistic Solutions

Thu | 05:30 PM - 07:30 PM | Hangout

Networking
Music Policies
A&R: The Feedback Sessions

Fri | 01:15 PM - 02:15 PM | Hangout

Networking
Discovery & Exposure
The Evolving Role of A&R: Cultivating Cultural Insight In A Regional Landscape

Fri | 02:30 PM - 03:30 PM | Hangout

Networking
Music & Media
HUNNA: The Gathering

Fri | 03:45 PM - 06:15 PM | Hangout

Networking
Equality & Social Equity
Moja 2.0: Music Commission and Anghami's Partnership in Search for Saudi talents

Fri | 06:30 PM - 07:30 PM | Hangout

Networking
Equality & Social Equity
Inside The Talent Ecosystem: How Anghami Fuels Talent Success

Sat | 02:15 PM - 03:15 PM | Hangout

Networking
Professionalisation
Artist Management in the MENA Region Hosted by Artist Management Bootcamp

Sat | 03:30 PM - 06:00 PM | Hangout

Networking
Talent Management

Panel

The Evolution of Rock and Metal In the Arab World

Thu | 03:30 PM - 04:15 PM | Arena

Panel
Music & Media
Fueling The Economy Through Arts, Culture and Creativity

Thu | 03:45 PM - 04:30 PM | Arena

Panel
Equality & Social Equity
Press Start to Play: The Impact of Sound in Gaming Experiences

Thu | 04:45 PM - 05:30 PM | Arena

Panel
Digital Production
Careers In Music: The Artist Support System

Thu | 05:00 PM - 05:45 PM | MUSIC COMMISSION

Panel
Talent Management
Leveraging Digital Platforms and Social Media for Artist Promotion

Thu | 05:45 PM - 06:30 PM | Arena

Panel
Talent Management
Safe Hearing 101

Thu | 06:45 PM - 07:30 PM | Arena

Panel
Wellness
Clubbing in KSA, The Evolution Of An Emerging Scene

Thu | 09:00 PM - 10:00 PM | WORKSHOP 1

Panel
Music & Media
Saudi Musicians Spotlight: Graduating From Bedroom Musician To The Stage

Fri | 01:00 PM - 01:45 PM | MUSIC COMMISSION

Panel
Professionalisation
Sonic Branding & the Power of Music to Enhance Brand Equity

Fri | 02:00 PM - 02:45 PM | MUSIC COMMISSION

Panel
Discovery & Exposure
Destination Beats: Explore the Influence of Music Around The World

Fri | 02:15 PM - 03:00 PM | Arena

Panel
Cultural Tourism
Music Therapy – Integrating Healthcare Into Music

Fri | 03:20 PM - 04:00 PM | MUSIC COMMISSION

Panel
Wellness
Man vs. Machine: Balancing Creativity and AI in Music

Fri | 04:15 PM - 05:00 PM | Arena

Panel
Artificial Intelligence
Music & Folklore in Arabia – Heritage & Cultural Preservation

Fri | 04:20 PM - 05:00 PM | MUSIC COMMISSION

Panel
Cultural Tourism
Sound Futures Investors Pitch

Fri | 05:15 PM - 07:15 PM | Arena

Panel
Digital Production
Respect & Protect Your Community; Safety On The Dancefloor

Fri | 09:00 PM - 10:00 PM | Hangout

Panel
Music & Media
Crafting Your Identity: Building Your Brand As An Artist

Sat | 01:15 PM - 02:00 PM | Arena

Panel
Copyright & Collection Societies
Rocking the Runway: The Power of Music in Fashion

Sat | 02:15 PM - 03:00 PM | Arena

Panel
Music & Media
CLOCK: Innovation In Music Education

Sat | 03:00 PM - 03:45 PM | MUSIC COMMISSION

Panel
Professionalisation
The Global Impact Of Afrobeats

Sat | 03:15 PM - 04:00 PM | Arena

Panel
XP Presents
Pioneers of Arab Indie: Stories & Insights

Sat | 04:00 PM - 04:45 PM | FISHBOWL

Panel
Cultural Tourism
Women In Music: Celebrating Milestones & Identifying Gaps To Be Closed

Sat | 04:00 PM - 05:00 PM | MUSIC COMMISSION

Panel
Equality & Social Equity
MDLBEAST: 5 Years Of Building A Future Where Creatives Can Flourish

Sat | 05:15 PM - 06:00 PM | Arena

Panel
Music Policies
Beit El Oud

Sat | 06:00 PM - 07:00 PM | MUSIC COMMISSION

Panel
Music Production
Building The Village Around The Artist

Sat | 09:00 PM - 10:00 PM | Hangout

Panel
Music & Media

Performance

Opening Ceremony

Thu | 03:00 PM - 03:30 PM | x1

Performance
Cultural Tourism
Storm Shaker Semi-Final 1

Thu | 03:45 PM - 05:15 PM | x1

Performance
Professionalisation
PWR CHORD

Thu | 05:00 PM - 06:30 PM | x2

Performance
Professionalisation
Majlis

Thu | 05:30 PM - 06:15 PM | JALSA 

Performance
Music & Media
XPERFORM Battles

Thu | 06:45 PM - 08:15 PM | x1

Performance
Professionalisation
Storm Shaker Semi-Final 2

Fri | 03:00 PM - 04:30 PM | x1

Performance
Professionalisation
SMH Presents Lounge: Abu Baker Salem

Fri | 05:15 PM - 06:00 PM | MUSIC COMMISSION

Performance
Professionalisation
XPERFORM Grand Finale

Fri | 05:45 PM - 07:15 PM | x1

Performance
Professionalisation

Wellness

Chakras Cleanse Yoga

Thu | 04:30 PM - 05:30 PM | Healing Oasis

Wellness
Healing Oasis
Harnessing the Transformative Power of Music: The Role of Music Within Community Health and Wellbeing

Fri | 01:15 PM - 03:15 PM | Healing Oasis

Wellness
Wellness
Overwhelmed to Empowered: Stress Management & Reduction

Fri | 04:45 PM - 05:45 PM | WELLNESS

Wellness
Wellness
Harnessing the Transformative Power of Music: The Role of Music Within Community Health and Wellbeing (Part 2)

Sat | 02:30 PM - 04:30 PM | Healing Oasis

Wellness
Wellness
House Music: Move Your Feet (To The Beat)

Sat | 05:00 PM - 05:30 PM | WELLNESS

Wellness
Wellness
House of Voga - Strike A Pose

Sat | 06:00 PM - 07:00 PM | WELLNESS

Wellness
Wellness

Workshop

Afropop Fusion Beat Making: Crafting Vibrant Rhythms With Hipex l’Art

Thu | 03:30 PM - 04:30 PM | WORKSHOP 2

Workshop
XP Presents
The Art of Music Sampling w/Data Memory Access: Out With The Old & In With The New

Thu | 03:30 PM - 04:30 PM | WORKSHOP 1

Workshop
Digital Production
Building Artist Brands & Being Ahead In The Music Business Game

Thu | 03:45 PM - 05:15 PM | Hangout

Workshop
Professionalisation
Foundation Of Starting Your Own Label

Thu | 04:45 PM - 05:45 PM | WORKSHOP 2

Workshop
Music Production
Sound Revolution: Beat-Making Masterclass with DJ Yoda

Thu | 05:00 PM - 06:00 PM | WORKSHOP 1

Workshop
Music Production
Sound Revolution: Video DJing Masterclass with DJ Yoda

Thu | 05:00 PM - 06:00 PM | WORKSHOP 1

Workshop
Music Production
MDLBEAST Records Presents: My First, My Last, My Everything

Thu | 06:00 PM - 07:00 PM | WORKSHOP 2

Workshop
Music & Media
In Conversation with Tamtam

Thu | 06:15 PM - 07:45 PM | WORKSHOP 1

Workshop
Digital Production
Platform Power-Up with THIS IS YUNG: Amplifying Artist Narratives & Rollout Strategies in the MENA Region

Fri | 01:15 PM - 02:15 PM | WORKSHOP 2

Workshop
Music & Media
Backtrack Live with Don Cannon

Fri | 01:30 PM - 03:00 PM | WORKSHOP 1

Workshop
Music Production
Toolroom Academy Presents: How To Get Bookings

Fri | 02:45 PM - 03:45 PM | WORKSHOP 2

Workshop
Event Management
Illuminating Facades

Fri | 03:30 PM - 05:00 PM | WORKSHOP 1

Workshop
Music & Media
ESMAA Presents: How to Monetise Publishing Rights, co-sponsored by IMPF (Independent Music Publishers Forum)

Fri | 04:15 PM - 05:15 PM | WORKSHOP 2

Workshop
Copyright & Collection Societies
Beyond the Fretboard: Mastering Technique, Igniting Creativity

Fri | 05:30 PM - 07:00 PM | WORKSHOP 1

Workshop
Music Production
Spotify Presents: Bridging The Gap Between Artists & Industry

Fri | 05:45 PM - 07:30 PM | WORKSHOP 2

Workshop
Music Policies
XP Xine - Create Your Own DIY 8-Fold Xine

Sat | 01:00 PM - 02:30 PM | JALSA 

Workshop
Equality & Social Equity
Jazz Fusion: Exploring Multi-Instrumental Sounds with Mohini Dey

Sat | 01:00 PM - 02:00 PM | WORKSHOP 1

Workshop
Music Production
Toolroom Academy Presents: How To Grow Your Online Audience In 2025

Sat | 01:30 PM - 03:00 PM | WORKSHOP 2

Workshop
Data Collection & Analytics
The Art Of Editing by Brawther - Powered by Gabu

Sat | 02:30 PM - 03:30 PM | WORKSHOP 1

Workshop
Music Production
Winning Conversations: Communication in the Music Biz

Sat | 03:30 PM - 04:30 PM | WORKSHOP 2

Workshop
Professionalisation
Instrumental Recycling

Sat | 03:30 PM - 04:15 PM | Youth Club

Workshop
Sustainability
Illuminating Facades (Part 2)

Sat | 04:00 PM - 05:30 PM | WORKSHOP 1

Workshop
Music & Media
Lyric Alchemy: Crafting Captivating and Impactful Arabic Lyrics

Sat | 05:15 PM - 07:00 PM | WORKSHOP 2

Workshop
Music Production
David Guetta Masterclass

Sat | 06:00 PM - 07:30 PM | WORKSHOP 1

Workshop
Music Production

Youth Club

Move & Groove: Dance Workshop

Fri | 01:30 PM - 03:30 PM | Youth Club

Youth Club
Music & Media
Rock Out Like A Rockstar

Fri | 04:00 PM - 04:30 PM | Youth Club

Youth Club
Professionalisation
Star Quality: How To Be A Superstar

Fri | 04:45 PM - 05:15 PM | Youth Club

Youth Club
Professionalisation
Oud For Beginners

Fri | 05:30 PM - 06:00 PM | Youth Club

Youth Club
Discovery & Exposure
The Secret To Becoming A Pop Dancer

Fri | 06:15 PM - 06:45 PM | Youth Club

Youth Club
Wellness
DJing Masterclass With Hamza Ramy

Fri | 07:00 PM - 07:30 PM | Youth Club

Youth Club
Music Production
DJing 101: An Introduction To DJing

Sat | 01:30 PM - 02:15 PM | Youth Club

Youth Club
Music Production
Music & Storytelling

Sat | 02:30 PM - 03:15 PM | Youth Club

Youth Club
Music Policies
Shake It Out: Dance Workshop

Sat | 04:30 PM - 05:00 PM | Youth Club

Youth Club
Music & Media
Generation Rave

Sat | 06:15 PM - 06:45 PM | Youth Club

Youth Club
Music & Media