Partner Activations

Presented in collaboration between Last Floor Productions & Studio Iregular. This cube detects people's motion & activity – creating audio & visual responses of their movements.

The Dolby Experience Zone showed how Dolby Atmos opened up a world of possibilities for your music and podcast, from creation to playback.

Visitors had a chance to recreate the world's most iconic album covers with this photo booth. The artist Marta Lamovsek was bringing music to photos.

Hearful presented an immersive booth mimicking the lack of silence caused by Tinnitus – permanent ear damage resulting in constant ringing sounds.

The Warehouse was buzzing with open music jamming sessions – throughout the day and nite, people picked up instruments to unwind, collaborate and play. This one was for musicians and amateurs alike.

Lights! Art! Neon! Multidisciplinary artist Marina Zumi, a Berlin-based multidisciplinary artist, built a magical dreamland with the "Immersive Light Hexagon Raum"

NURA presents: The Sound Bar – a personalized sound experience. Visitors listened to music, movies & video games based on their individual hearing profile.

In partnership with Spotify & their signature end of year campaign; "Wrapped", Graffiti artist Rafat Alsulaimani paid tribute to Saudi creativity, muraling 7 up & coming Saudi music talents.

Alo Moves, with local wellness experts Mindsai Experiences & Raw Escapes, created an oasis of zen – a space to silence out the noise in a dedicated mindfulness warehouse; bringing together music, movement & mindfulness.

A full body flow to explore the fundamental postures of Vinyasa yoga. Students worked every muscle linking breath to movement and ended their practice with a body scanning meditation.