ASAYEL

Saudi artist Asayel is redefining the sound of the region with her fearless blend of rap, R&B, and pop rooted in the energy of Makkah and Jeddah and driven by a bold commitment to representation. Her breakout track “Asliyah”, delivered in sharp Hejazi dialect, made waves with over 150K views in its first week, marking her as one of the most powerful new voices in Arab music. In a standout cultural moment.

Asayel partnered with Ahlawiya FC, Saudi Arabia’s leading women’s football club, to create the anthem for their female empowerment campaign merging music and sport to amplify the voices of Arab women breaking barriers. From winning the XPerform competition to lighting up the stage at BRED Abu Dhabi, Asayel continues to rise as a symbol of strength, style, and unapologetic Arab pride.