XP 2023 Conference Shapes Future of Music and Launches "Demo Lab" to showcase Industry-Leading Innovation

The “XP Music Futures 2023” Conference announced launching “Demo lab”, a premier space where industry-leading brands will showcase their innovative products and services. 

XP Music Futures 2023 will be held over the span of three days (7-8-9 December), providing visitors and attendees with a unique opportunity to intimately connect, through an interactive experience, with top-tier brands including SoundCloud, Paradise Worldwide, Berklee College of Music, IFPI, L-Acoustics, Merwas, Dolby, Anghami, and Gamers Arena. 

This immersive experience promises attendees a firsthand look into the future of music, offering a platform for both discovery and meaningful one-on-one engagements with the latest development in music, technology, and brand innovation at the Demo Lab.

In the meanwhile, IFPI Communications Director John Blewett announced the launch of partnership with XP this year and sharing insights about the music scene in the MENA region.

Blewett expressed his delight with partnership, assuring that the region has one of the world’s most exciting and dynamic music scenes.

Amidst Riyadh’s wonderful vibes, “XP Music Futures” will be at the heart of the global conversation about the future of music, during the three-day conference activities on 7-8-9 December 2023.

The conference program includes 135 sessions revolving around the events 4 main pillars: talent, scene, impact, and innovation, and with the participation of 286 international, regional, and local speakers, the event is a real opportunity to link music experts with local and regional talent. The lineup of keynote speakers includes Balqees Fathi, Nicole Moudaber, Satoshi Tomiie, Hamid el Shaeri, and DJ Michelle.

The conference also opens the door for exploring new unique experiences, including activations, exhibitions, and live performances; with more than 150 artists set to perform and make "XP Nite" a truly unique peek into the Middle East thriving music scene.

Gathering more than 30 nationalities from around the globe, the XP Music Futures 2023 Conference pushes the boundaries for artists to network, put their creative ideas into action, by inspiring music development and artistic innovation.

The first of its kind in the Middle East, the XP Music Futures 2023 seeks in its third edition this year to be more than just a music conference, but rather an incentive for change, to become a bridge for diverse voices, and a platform for musical excellence.

This year, the conference is seeing a 77.63% increase in the number of session and 47.42% more speakers than last year’s edition, which discussed women representation in the industry, streaming revenues, and insights from international artists including David Guetta, DJ Khaled, Hardwell, Amy Thomson, Mathew Knowles and many more.

It is worth mentioning that according to IFPI statistics, the Middle East and North Africa region is the fastest growing region over two of the last three years, ranked in the first place in 2020 and 2021. Since IFPI began reporting on MENA in 2019, the region has recorded compound annual revenue growth (CARG) of +33%, the fastest of any region in the world in this time.