SOUNDSTORM 2024 The Biggest Edition to Date, With a Star Studded Weekend, a Guinness World Record and Almost Half a Million Visitors
December 15, 2024
Riyadh, December 15, 2024:The 2024 edition of MDLBEAST’s flagship festival, Soundstorm, has once again cemented its status as one of the world’s most iconic music events. Over three electrifying days, the festival welcomed an astounding 450,000 visitors to the Riyadh desert, uniting fans from across the globe in a celebration of music, culture, and innovation.
This year’s Soundstorm delivered an unparalleled lineup, featuring some of the biggest names in the industry. Headline performances from global superstars such as Eminem, Martin Garrix, The Roots, A$AP Rocky, Muse, and an every growing talent pool of local and regional talent captivated the audience across the festival’s ten stunning stages. Adding to the weekend’s excitement, Soundstorm 2024 set a Guinness World Record for the Largest Continuous Outdoor LED Screen (Temporary), showcasing a groundbreaking display that spanned across its mammoth main stage which came in at 4808.84 meters squared.
This feat highlights MDLBEAST’s commitment to pushing the boundaries of technology and creativity in the live entertainment space. Since its inception, Soundstorm and MDLBEAST has been a driving force in reshaping the Middle East’s music and entertainment scene. MDLBEAST’s vision goes beyond hosting a festival; it aims to create a cultural movement that puts Saudi Arabia on the map as a global hub for music and innovation.
This year’s festival also underscored its commitment to championing local talent, with performances from rising regional stars sharing the stage with international icons.
The festival’s larger-than-life production, diverse lineup, and cutting-edge visuals created an immersive experience for attendees, blending international influences with local heritage. The weekend not onlyshowcased world-class performances but also created a platform for cultural exchange, with visitorsfrom across the globe connecting over a shared love for music.
As the curtain closes on Soundstorm 2024, MDLBEAST looks ahead to further pushing boundaries in2025 and beyond. The festival has once again proven to be a beacon of innovation and creativity, laying the groundwork for an even brighter future for the Middle East’s music scene.
About SOUNDSTORM:
Soundstorm Festival is one of the largest music festivals in the MENA region. Organised by MDLBEAST, the December festival draws hundreds of thousands of attendees annually, blending cutting-edge production with a diverse lineup of international and regional talent. Over the years, the pioneering festival has hosted some of the biggest names in music, including David Guetta, Metallica, Eminem, and Steve Aoki, alongside emerging acts from the Arab world. Celebrated for its larger-than-life stages and immersive experiences, Soundstorm continues to redefine the region's music and cultural landscape, making it a must-attend event for music fans worldwide.
About MDLBEAST:
MDLBEAST LLC is a music entertainment company committed to growing talent, building the regional scene, and advancing the creative economy. MDLBEAST was established following the success of itsflagship festival, SOUNDSTORM, in 2019.Through its focus onartists and talent, MDLBEAST is building a talent infrastructure and providingthem with opportunities which put them on global stages. Similarly, through owned events andexperiences, content, conversation, fashion, and more, MDLBEAST is helping to builda thriving, andeconomically sustainable, music community in and for the region. MDLBEAST operates under its threecorporate arms: XP Music Futures, MDLBEAST PRESENTS and MDLBEAST Record Label.