XP22
All you need to know about what happened at XP22 – Day & Nite programs, on-site experiences & more
XP22
All you need to know about what happened at XP22 – Day & Nite programs, on-site experiences & more
XP DAY
We heard from music industry pros, connected with international & regional speakers & talent, joined in on hands-on workshops, showcased demos & more. Throughout the streets & warehouses, we had music-focused activations, initiatives, competitions and regional retailers as part of the program.
180+ speakers. 80+ sessions. 9 networking sessions. 9 initiatives. 9 partner activations. Endless creativity.
FULL DAY PROGRAM
Headlining Speakers
Mathew Knowles
Amy Thompson
Elyanna
XP NITE
We heard from music industry pros, connected with international & regional speakers & talent, joined in on hands-on workshops, showcased demos & more. Throughout the streets & warehouses, we had music-focused activations, initiatives, competitions and regional retailers as part of the program.
180+ speakers. 80+ sessions. 9 networking sessions. 9 initiatives. 9 partner activations. Endless creativity.
FULL NITE PROGRAM
Special Guests
Eduardo Castillo
Cristina Lazic
Sebastian Mullaert
XP AIR
A podcast exploring artists journeys – regional (GCC & wider MENA region) and international music scene and ethnography. Focusing on music ecosystems, this podcast showcases a full perspective of the music scene in the region through each genre. XP AIR is all about storytelling – intimate stories from the region and beyond. Unraveling stories of profiles from the music industry.
XP CONVERSATIONS
XP Conversations is a film series interviewing artists, bookers, agents, organizers and music industry veterans. The interviews are taken at international music conferences such as IMS,Ibiza and ADE, Amsterdam and more.
Partner Activations
Control No Control
Presented in collaboration between Last Floor Productions & Studio Iregular. This cube detects people's motion & activity – creating audio & visual responses of their movements.
Dolby Atmos Experience Zone
The Dolby Experience Zone showed how Dolby Atmos opened up a world of possibilities for your music and podcast, from creation to playback.
Experiential Music x Art Installation
Visitors had a chance to recreate the world's most iconic album covers with this photo booth. The artist Marta Lamovsek was bringing music to photos.
HEARFUL Booth
Hearful presented an immersive booth mimicking the lack of silence caused by Tinnitus – permanent ear damage resulting in constant ringing sounds.
JAMMZZ Room Powered by The Warehouse
The Warehouse was buzzing with open music jamming sessions – throughout the day and nite, people picked up instruments to unwind, collaborate and play. This one was for musicians and amateurs alike.
NEON PLAYGROUND
Lights! Art! Neon! Multidisciplinary artist Marina Zumi, a Berlin-based multidisciplinary artist, built a magical dreamland with the "Immersive Light Hexagon Raum"
NURAPHONE
NURA presents: The Sound Bar – a personalized sound experience. Visitors listened to music, movies & video games based on their individual hearing profile.
Graffiti Art with Spotify
In partnership with Spotify & their signature end of year campaign; "Wrapped", Graffiti artist Rafat Alsulaimani paid tribute to Saudi creativity, muraling 7 up & coming Saudi music talents.
Wellness
Alo Moves, with local wellness experts Mindsai Experiences & Raw Escapes, created an oasis of zen – a space to silence out the noise in a dedicated mindfulness warehouse; bringing together music, movement & mindfulness.
Power Up! Yoga with Neddster
A full body flow to explore the fundamental postures of Vinyasa yoga. Students worked every muscle linking breath to movement and ended their practice with a body scanning meditation.