Events Calendar

XP Music Futures was established to accelerate MENA’s music industry. We launched in December 2021 with a 3-day music conference in Riyadh, laying the building blocks for a thriving music industry. With workshops, panel discussions, networking opportunities and multiple nightlife activations – XP is expanding pathways for music industry professionals of all backgrounds – enabling artists, designers, entrepreneurs and policy-makers to shape their music futures.

our flagship event of epic proportions – Soundstorm is a multi-day multi-genre music and art festival in Riyadh, Saudi Arabia. Going back to where it all started.