OUR STORY SO FAR
2016
Seeds of Change
Saudi started OPENING UP PUBLIC EVENTS after the establishment of the General Entertainment Authority
2019
CULTURAL CATALYST
People were ready to dance, express themselves & make music – enter SOUNDSTORM, a music festival of epic proportions
2020
LOCAL TALENT PROFILES
The launch of MDLBEAST RECORDS tapped into local & regional talent, ready to be amplified on the world stage
2021
INDUSTRY OF GROWTH
The creation of XP MUSIC FUTURES accelerated the MENA region’s music industry growth through a new B2B conference
NEXT IS MORE
CREATE NOISE. INSPIRE GENERATIONS.