XP is building the infrastructure for music in the Middle East. It includes a 3-day music industry conference & supporting talent through grassroots initiatives. Through dynamic programming, XP introduces the latest technologies and tools to empower local creatives with skills to step up their game. Topics covered will include the evolution of music, music entrepreneurship, talent development, production, distribution and so much more.

Bringing in industry leaders from across music and art communities, globally and locally – XP will be their platform to share tried and tested truths on industry knowledge. Through play and experimentation, learning becomes experiential and multi-sensorial.

XP is a testament of our social responsibility; taking an active and inclusive approach towards music.