· Driving the end to end process for brand brief responses and proactive pitches
· Identifying Insights based on brand/category research or audience segment behaviours
· Generating creative activation ideas, co-ordinating input from the broader creative and sales teams
· Detailed implementation plans, pulling in production resources as required and ensuring amplification tactics (owned, paid, PR, influencers) is strategically outlined
· Creating first class collateral, adapting templated presentation formats
· Being the custodian of relevant data sources (audience archetypes, trade marketing subscriptions) to support pitching activity
· Coordinating implementation of creative concepts handing over to the Account servicing team but ensuring creative standards met and brand objectives achieved
· Proactively creating incremental partnership opportunities by auditing MDL Beast event assets and user journey
· Working with the creative content team to ensure new formats are brand friendly and tailored to certain target partners
· Securing appropriate partner access to MDL Beast owned channels and overseeing delivery, working with the social media team
· Contributing to MDL Beast thought leadership in the region around the building of cultural capital for brands