Sound Future


Sound Futures is an incubation program igniting the passion of tomorrow’s music industry leaders in MENA. This is your chance to get your groundbreaking music venture off the ground!

In partnership with SEA Ventures, we’re on a mission to uplift the region’s music business and tech industry, one idea at a time. Through a four-day intensive training program, promising entrepreneurs get the chance to further develop their ideas with the help of the incubator.

Five successful finalists will get to present their business venture to our investors during the Pitch Day at XP Music Conference 2023! Are you ready for the opportunity of a lifetime?


  • Energize the local entrepreneurial culture

  • Accelerate the region’s music industry growth by creating job opportunities

  • Uncover the “Next Big Thing”!


  • START-UPS: Whether still in ideation phase or already established in the industry

  • INNOVATORS: Entrepreneurs with a music-related business concept or a small business

  • SCHOLARS: Students with a promising concept and an active extracurricular track record


1- Submit a pitch deck and a brief video of your concept/startup during the registration period.

2- 5 applicants will be shortlisted and asked to submit their business plan and details about their company's structure, company profile, bylaws, and Commercial Registrations (CR) and other licenses, if applicable.

3- XP’s expert committee will review the applicants and choose the 5 start-ups/ideas.

4- Selected start-ups are required to attend and commit to the full program.

5- The finalists will pitch their business plans to the investors at XP Music Conference 2023.


To ensure your application makes it to the final round, make sure it ticks all the following boxes: 

  • The start-up/idea must be related to the music ecosystem

  • Your start-up/idea clearly demonstrates a need for incubator services and funding

  • Your business's potential for viability and growth is comprehensively presented

  • Your business has potential to contribute to the music ecosystem, sustain growth and generate revenues

  • Your aptitude for starting a business is clearly demonstrated

    Is your idea the next big thing? Submit your pitch deck now! 


  • Mentorship and Training: Gain knowledge and skills from experienced mentors during a 4-day workshop series.

  • Pitch Day Prep: Get fully set up and prepared for the pitch day at XP Music Conference 2023.

  • Expert Feedback: Benefit from valuable feedback and recommendations throughout your journey.

  • Network Access: Unlock an extensive database of musicians, fans, and industry professionals.

  • Showcase Opportunities: Show off your idea, connect, and network with others in the industry.