Unleashing Potential: Insights from Global Festival Pioneers

XP Day

FRI | 04:15 PM - 05:00 PM


Globally popularity of music festivals continues to grow. From clubbing experiences in the snowy mountains to weeklong festivals in the desert, festivals are adaptable and as popular as ever in all corners of the globe. In our fishbowl discussion, we invited respected festival pioneers to join in conversation and explore what opportunities lay ahead for the future of festivals in Saudi. Reverting on their own experiences as festival organisers, we'll hear some hard truths as well as inspiring stories on how to take events from grassroots and intermediate to festival capacity. We hear about their journey to creating successful global and sustainable events. By listening to tales from the best, we can all learn the best and most efficient ways to unleash a territory's full potential.