Saudi Arabia has been making considerable efforts to diversify its economy. This panel discussion will shed the light on the importance of entertainment creative economy, as it is encompassing several industries such as film, music, television, gaming and digital content. The entertainment creative economy has become a fundimental part of the contemporary society, it impacts shaping cultural norms and generating substatial economic growth to the kingdom. The speakers will share their professional experinces and insights on the importance of the entertainment creative economy. The speakers will shed the light on the economic growth and contribution of the creative economy to the GDP and job creation, job oppurtunities, cultural preservation of heritage and traditions and our internation representation.