Join this panel discussion about opening new markets and creating opportunities for local and regional talent delves into the strategic efforts of national and regional music export offices. These efforts often culminate in showcase festivals, where talent is spotlighted on an international stage, bridging cultural and geographical divides. Drawing from the experiences of seasoned exporters, we explore success stories, ideas, and initiatives for the MENA region. The goal is to amplify Arab talent, ensuring they resonate powerfully in the global music arena.