In this panel discussion, we dive deep into the world of alternative music. When your music doesn't adhere to the modern conceptions of commercial, what are the avenues for success? Who are the record labels, music festivals, booking agents and artists boosting the scene? Discussing what makes music "alternative" and its focus on experimentation, innovation, authenticity, and rejection of mainstream norms. Alternative music continues to evolve and push the boundaries of what is considered acceptable in popular music, and remains an important part of musical culture today.